About This Report

Growth of the food and beverage industry growth and increasing health awareness are the drivers while the regulatory challenge is a restraint

The world's population growth, urbanization, and shifting consumer tastes have all contributed to the industry's steady growth. The urban population of the globe was predicted by the UN to rise from 55% in 2018 to 68% in 2050. In areas like Asia and Africa, where many people are relocating to cities in quest of better economic prospects, urbanization is particularly pronounced. The market for sweeteners that improve taste without using a lot of sugar is expanding as a result of rising demand for packaged and processed foods, as well as soft drinks and snacks. In order to combat obesity, diabetes, and other health issues, health-conscious customers are looking for ways to cut back on their sugar consumption. As an illustration, the zero-calorie profile and plant-based origin of Stevia, a natural sweetener, helped it become popular by fitting in with current health-conscious trends.

However, regulating organizations like the FDA and EFSA place strict standards on sweetener safety assessments and labelling. A good example of the regulatory challenges new sweeteners must overcome is Aspartame, which underwent years of safety assessments before being approved.

The food and beverage is expected to account for a significant market share by the application segment

The global Sweeteners market is mainly classified based on type and application. On the basis of type, the market is divided into artificial sweeteners, natural sweeteners, high-intensity sweeteners, low-intensity sweeteners, and other types. By Application, the market is categorized into food and beverages, personal care and cosmetics, pharmaceuticals, and other applications.

By application, the food and beverage category typically has the largest market share in the global sweeteners industry. This is mostly due to the widespread use of sweeteners in a variety of food and beverage products, including soft drinks, snacks, confectionery, and processed foods, in order to improve sweetness without adding extra calories from sugar. In order to fight obesity and diabetes, people are increasingly looking for low-calorie and sugar-free food options. To produce foods and beverages that cater to consumers' desires for health, food and beverage producers use sweeteners. Soft drinks, snacks, baked goods, and dairy products are just a few of the numerous things that the food and beverage business produce. For instance, sweeteners are used in a variety of food and beverage categories, from aspartame-sweetened zero-calorie soft drinks to maltitol-sweetened sugar-free chocolate.

Interesting Facts of Sweeteners Market.

• There are two categories of sweeteners: caloric (provide calories) and non-caloric (nearly calorie-free). Non-caloric sweeteners like stevia, saccharin, and aspartame provide sweetness without the addition of calories, whereas sugar is a caloric sweetener.
• Approximately 23 kilograms of sugar are consumed globally per person each year, making sugar one of the most popular sweeteners in the world.
• When there was a shortage of sugar, such as during World War II, the invention of sugar alternatives picked up speed. The first artificial sweetener, saccharin, was discovered in the latter part of the 19th century.
• Due to their sweetness and positive dental effects, sugar alcohols like xylitol and erythritol are frequently utilized as sugar alternatives in sugar-free gum and candies.
• The Asia Pacific area has seen consistent growth in the sweeteners business due to increased urbanization, rising disposable income, and expanding population. Health-conscious customers' desire for natural ingredients and the rising demand for alternative sweeteners like stevia and monk fruit are to blame.
• The market for low-calorie and natural sweeteners is rising throughout Europe as a result of the region's strong emphasis on lowering sugar consumption and addressing public health issues. Alternative sweeteners have been adopted more frequently as a result of European Union rules and campaigns promoting healthier food options, opening up new business prospects.
• The sweeteners market has grown significantly in South America as a result of factors such rising consumer interest in health and wellbeing, a developing food and beverage industry, and the presence of prominent companies. For both internal use and export, the region has experienced a shift toward healthier sweetener options, such as all-natural and plant-derived substitutes.

North America will account for the largest share of the Sweeteners industry.

North America holds the major market share globally due to several reasons. In order to fight obesity, diabetes, and other health problems, health-conscious customers have grown significantly in number in North America. The usage of sweeteners as sugar substitutes in a variety of food and beverage sectors is driven by rising customer demand for low-calorie and sugar-free goods. The food and beverage business in North America is thriving and diverse, producing a wide range of goods such as soft drinks, snacks, baked goods, and processed foods.

In this market, sweeteners are often employed to produce low-calorie and sugar-free versions of well-known products, such as diet sodas and sugar-free sweets. Before approving sweeteners, North American regulatory agencies like the U.S. FDA carry out thorough safety evaluations. The usage of sweeteners as sugar alternatives is encouraged by emerging trends like the keto and low-carb diets. As an illustration, North American consumers who want to cut back on carbohydrates use sweets to keep their dietary preferences. To promote the advantages and safety of sweeteners, North American producers spend money on consumer education and marketing activities. Consumers can make educated decisions about the use of sweeteners thanks to educational activities and transparent labelling.

Global Sweeteners Market Key Players:

Some of the major competitors in the global Sweeteners market include Ajinomoto Co., Inc., Merisant Company (Equal), DuPont de Nemours, Inc., The Hershey Company, PureCircle Limited, Archer Daniels Midland Company (ADM), JK Sucralose Inc., Cargill, Incorporated, JK Sucralose Inc., Tate & Lyle PLC, Roquette Frères, and Ingredion Incorporated.

Sweeteners is extremely competitive with aggressive market strategies of global and regional companies looking to strengthen market position through new product launches and facility expansions. The following are some recent market developments:

• Ajinomoto announced plans to increase aspartame production capacity in North America to accommodate the rising demand for high-intensity sweeteners. This growth demonstrates the company's dedication to meeting the expanding demand for sugar substitutes.
• Danisco VITESSENCE® Pulse 1853, a new natural sweetener made from sources of plant-based protein, was unveiled by DuPont Nutrition & Biosciences. The increased demand for natural and plant-based sweeteners is in line with this innovation.
• Hershey has aggressively worked to lower the number of added sugars in its goods and introduce new ones with lower sugar levels. This tactical change reflects consumer demand for healthier substitutes.
• ASTRAEA® Allulose is a brand-new sweetener solution from Ingredion. This low-calorie sweetener appeals to consumers looking for healthier sugar substitutes since it has a flavor and texture similar to sugar.

Frequently asked questions about the global Sweeteners market

Q: What is the current size of the global Sweeteners market?
Ans: The Sweeteners market was valued at XX million US$ in 2020 and is projected to reach XX million US$ by 2027, at a CAGR of XX% during the forecast period.

Q: What are the significant opportunities in the Sweeteners industry?
Ans: Significant opportunities in the Sweeteners industry include the growing market for natural and plant-based sweeteners.

Q: What is the primary growth driving factor for the Sweeteners industry?
Ans: The primary growth driving factor is the increasing consumer demand for healthier sugar alternatives.

Q: Which region is expected to have the largest share of the Sweeteners market?
Ans: North American region is expected to have the largest share of the Sweeteners market

Q: Which application segment will dominate the Sweeteners market?
Ans: By application, the food and beverage category typically has the largest market share in the global sweeteners industry.