About This Report

The market for alternative grains and ancient grains focuses on grain cultivars with unusual nutritional and environmental advantages. While ancient grains include traditional grains like spelled and einkorn, alternative grains include variations like quinoa, millet, and amaranth. Due to their wide range of flavors, health advantages, and suitability for many diets, including gluten-free and plant-based ones, these grains are becoming more and more popular. They are frequently more sustainable options because they take fewer resources to grow. For farmers, food manufacturers, and consumers looking for wholesome, environmentally acceptable alternatives to conventional wheat and rice, the industry presents an opportunity. The market for alternative and ancient grains is always growing and innovating as dietary tastes change and sustainability becomes more important.
In 2022, the Alternative Grains and Ancient Grains market was valued at US$ XX million, which is anticipated to be around US$ XX million by 2030. Over the forecast period, the market is expected to grow at a CAGR of XX%.

Increasing health and nutrition awareness and the rise in gluten-free and allergen-free diets are the drivers while limited production and supply is a restraint

 

Consumers are now looking for healthier food options due to growing health and nutrition awareness. Because they contain higher levels of protein and other vitamins and minerals, alternative and ancient grains are seen as being more nutrient-dense. For instance, quinoa is well known for its full protein profile and strong vitamin content, making it a preferred option among consumers who are health aware. Furthermore, the desire for gluten-free and allergen-free diets has been fueled by the incidence of celiac disease, gluten sensitivity, and food allergies. Alternative grains that are naturally free of gluten, such as rice, millet, and sorghum, have grown in popularity as alternatives to wheat and other grains that contain gluten. This development has made a substantial contribution to the industry's expansion for alternative grains.
However, compared to traditional grains like wheat and rice, alternative grains are often produced in smaller quantities worldwide. For instance, the production of quinoa is far smaller than that of wheat or rice. Alternative grain shortages and higher costs may be the result of limited production and availability. Despite rising demand, factors including climate conditions and agricultural techniques may limit how much of these grains can be produced. This restriction may make products less widely available and adoptable.

The food & beverages segment is expected to account for a significant market share by the application segment

The global Alternative Grains and Ancient Grains market is mainly classified based on grain type, product type, and application. By grain type, the market is divided into amaranth, teff, quinoa, chia seeds, and others. Based on the product type, the market is classified into whole grain, flakes, flour, and others. On the basis of application, the market is categorized into snacks, cereals, Food & Beverages, and others
On the basis of application, the food & beverages segment is expected to hold the major market share. There has been a significant increase in consumer knowledge of the health advantages of ancient and alternative grains. These grains appeal to health-conscious consumers looking for nourishing food and beverage options since they are frequently rich in minerals, fiber, and antioxidants. Numerous ancient grains are naturally gluten-free, including quinoa and amaranth. These grains are now essential components of gluten-free food and beverage items due to the rising prevalence of celiac disease and gluten sensitivity.
Furthermore, there are several food and beverage applications for ancient grains. Snacks, morning cereals, bread, spaghetti, and even drinks like grain-based milk substitutes include them. Their market presence and relevance in the food and beverage industry have increased as a result of their adaptability. Companies that produce food and beverages are constantly coming up with new ideas to satisfy consumer demand for healthier and more varied options. In order to draw customers looking for diversity and health-conscious options, they are combining ancient grains into new product lines and capitalizing on their nutritional advantages and distinctive textures.

Interesting Facts of Alternative Grains and Ancient Grains Market.

  • Innovative product development has been prompted by the rising demand for ancient and alternative grains. Protein bars, breakfast cereals, and even beverages with ancient grains in them can all be found using ancient grains as a base.
  • For thousands of years, ancient grains like spelled and farro have been grown. Ancient peoples like the Egyptians and Romans relied heavily on them in their meals.
  • Some traditional and alternative grains are renowned for having little influence on the environment. For instance, teff is a cereal that tolerates drought and uses less water than other grains like wheat.
  • While some ancient grains were formerly only found in a few places, they are now widely consumed. The South American grain quinoa is now grown and eaten all over the world.
  • Asia Pacific is experiencing substantial growth in the alternative grains and ancient grains market due to shifting dietary tastes, growing health consciousness, and the inclusion of these grains in traditional cuisines. China, Japan, and India are important markets.
  • Europe continues to have a significant market share in the alternative grains and ancient grains sector due to the growing demand for gluten-free goods and an increased focus on sustainable and organic foods. The UK, Germany, and France are among the first nations to use these grains in a variety of culinary products.

Global Alternative Grains and Ancient Grains Market Key Players:

 

Some of the major competitors in the global Alternative Grains and Ancient Grains market include Archer Daniels Midland Company (ADM), Bunge Limited, The Hain Celestial Group, Inc., General Mills, Inc, Bob's Red Mill Natural Foods, Nature's Path Organic, Quaker Oats Company, Nature's Best, NOW Foods, Nestlé S.A., Clif Bar & Company, and The Kellogg Company.
Alternative Grains and Ancient Grains is extremely competitive with aggressive market strategies of global and regional companies looking to strengthen market position through new product launches and facility expansions. The following are some recent market developments:

  • The Hain Celestial Group will launch a new line of organic ancient grain-based bars under the name "Castle Kitchen" in 2021 to diversify its selection of products made with ancient grains.
  • The Bob's Red Mill 2020 saw Natural Foods release an Ancient Grain & Legume Pilaf Mix to meet the growing need for quick and wholesome meal options.
  • Nature's Path Foods released a new morning cereal in 2021 that is based on ancient grains and called Super Seeds & Grains as part of its dedication to offering healthful and organic food options.
  • ADM increased the range of ancient grain-based products in its portfolio in order to fulfill the rising demand for wholesome and environmentally friendly food options.
  • Bunge expanded its investments in research and development in order to innovate and introduce new products that use alternative grains in line with consumer preferences for healthier options.
  • General Mills produced cereals and snacks flavored with ancient grains to appeal to consumers who are health-conscious and want a variety of wholesome breakfast options.

Frequently asked questions about the global Alternative Grains and Ancient Grains market

Q: What is the current size of the global Alternative Grains and Ancient Grains market?
Ans: The Alternative Grains and Ancient Grains market was valued at XX million US$ in 2022 and is projected to reach XX million US$ by 2030, at a CAGR of XX% during the forecast period.
Q: What are the major opportunities in the Alternative Grains and Ancient Grains industry?
Ans: Increasing demand for gluten-free and plant-based products are the major opportunities.
Q: What is the major growth driving factor for the Alternative Grains and Ancient Grains industry?
Ans: Rising consumer awareness of health and nutrition benefits is the major growth driving factor.
Q: Which region is expected to have the largest share of the Alternative Grains and Ancient Grains market?
Ans: The North American region is expected to have the largest share of the Alternative Grains and Ancient Grains market.
Q: Which application segment will dominate the Alternative Grains and Ancient Grains market?
Ans: The food & beverages segment is expected to account for a significant market share by the application segment. 

Table of contents

  1. Alternative Grains and Ancient Grains Market - Introduction

    1. Market Definition
    2. Research Objective and Scope of the Report
  2. Alternative Grains and Ancient Grains Market - Research Methodology

  3. Alternative Grains and Ancient Grains Market - Executive Summary

    1. Market Snippet, By Grain Type
    2. Market Snippet, By Product Type
    3. Market Snippet, By Application
    4. Market Snippet, By Region
  4. Water Dynamics

    1. Market Dynamics
      1. Drivers
      2. Restraints
    2. Market Trends & Opportunities
    3. Porter’s Five Analysis
    4. Regulatory Analysis
    5. Key Developments
    6. Patent Analysis
  5. Alternative Grains and Ancient Grains Market - COVID Impact Analysis

  6. Alternative Grains and Ancient Grains Market - By Grain Type

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Grain Type
      2. Market Attractiveness Index, By Grain Type
    2. Amaranth
      1. Introduction
      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
    3. Teff
    4. Quinoa
    5. Chia Seeds
    6. Others
  7. Alternative Grains and Ancient Grains Market - By Product Type

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      2. Market Attractiveness Index, By Product Type
    2. Whole Grain
      1. Introduction
      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
    3. Flakes
    4. Flour
    5. Others
  8. Alternative Grains and Ancient Grains Market - By Application

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      2. Market Attractiveness Index, By Application
    2. Snacks
      1. Introduction
      2. Market Size Analysis, and Y-o-Y Growth Analysis (%)
    3. Cereals
    4. Food & Beverages
    5. Others
  9. Alternative Grains and Ancient Grains Market - By Region

    1. Introduction
      1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Region
      2. Market Attractiveness Index, By Region
    2. North America
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Grain Type
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. The U.S.
        2. Canada
        3. Mexico
    3.  Europe
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Grain Type
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. Germany
        2. The U.K.
        3. France
        4. Italy
        5. Spain
        6. Rest of Europe
    4. South America
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Grain Type
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. Brazil
        2. Argentina
        3. Rest of South America
    5. Asia-Pacific
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Grain Type
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
        1. China
        2. India
        3. Japan
        4. Australia
        5. Rest of Asia-Pacific
    6. The Middle East and Africa
      1. Introduction
      2. Key Region-Specific Dynamics
      3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Grain Type
      4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Product Type
      5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Application
      6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country
  10. Competitive Landscape

    1. Competitive Scenario
    2. Comparative Distribution Channel Portfolio Analysis
    3. Market Positioning/Share Analysis
    4. Mergers and Acquisitions Analysis
    5. Company Profiles
      1. Archer Daniels Midland Company (ADM)
        1. Company Overview
        2. Distribution Channel Portfolio
        3. Financials
        4. SWOT Analysis
    6. Bunge Limited
    7. The Hain Celestial Group, Inc.
    8. General Mills, Inc
    9. Bob's Red Mill Natural Foods
    10. Nature's Path Organic
    11. Quaker Oats Company
    12. Nature's Best
    13. NOW Foods
    14. Nestlé S.A.
    15. Clif Bar & Company
    16. The Kellogg Company
  11. Appendix

    1. About Us and Services
    2. Related Reports
    3. Contact Us

Covid-19 Impact

The market for ancient grains and alternative grains was significantly impacted by the COVID-19 epidemic. These grains initially saw a spike in demand as people looked for tastier and more shelf-stable food options. Production and distribution faced substantial difficulty due to supply chain disruptions, workforce shortages, and logistical issues. Additionally, the dynamics of the industry were impacted by a change in consumption habits brought on by the closure of restaurants and other food service businesses. In spite of these difficulties, the market proved resilient thanks to rising health awareness and expanding interest in sustainable food sources. The pandemic gradually emphasized the value of a variety of wholesome dietary options, setting the alternative grains and ancient grains market for future expansion in the post-pandemic age.
North America will account for the largest share of the Alternative Grains and Ancient Grains industry.
Ancient grain products are in rising demand in North America as a result of consumers' growing knowledge of the health advantages of these grains and their place in plant-based diets. According to a Nielsen survey, 43% of American consumers are attempting to increase the number of plant-based meals in their diets. In response to consumer demand for a wide variety of wholesome options, food producers in North America have been fast to launch novel items including ancient grain-based snacks, cereals, and baked goods. According to Mintel, there have been an increasing number of ancient grain-containing food and beverage items introduced in North America.
The quality and security of meals made from ancient grains are assured by the clear rules and labelling requirements for gluten-free and organic products in both the United States and Canada. Ancient grain dishes are becoming more common in restaurants and other food service businesses in North America. For instance, ancient grain salads, bowls, and side dishes have spread throughout North American restaurants as a result of consumer demand for healthier and more varied dining options.

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