Microgreens Market, Market, Size, Share, Growth, Future Prospects, and Competitive Analysis, 2024-2032

Microgreens Market, by Type (Arugula, Broccoli, Cabbage, Cauliflower, Peas, Basil, Radish, Cress, and Others), By Farming (Indoor Farming, Vertical Farming, and Commercial Greenhouses), By Growth Medium (Soil, Peat Moss, Coconut Coir, Tissue Paper, and Others), By Distribution Channel (Farmers Market, Retail Stores, and Others) and by Region (North America, South America, Europe, Asia Pacific, The Middle East, and Africa) - Size, Share, COVID Impact Analysis, Growth, Outlook, and Opportunity Analysis

Microgreens are a form of edible, young, green vegetable that are often only a few inches tall. Arugula, broccoli, kale, mustard, radish, sunflower and wheatgrass are examples of common microgreens. Microgreens are a healthful addition to meals since they are high in vitamins, minerals, and antioxidants. Microgreens may have higher nutrient contents than mature plants and may help your health in a number of ways, including lowering your chance of developing chronic diseases, reducing inflammation, and improving digestion. Microgreens' distinct flavours, adaptability, and nutritional advantages have helped them become more popular in recent years. They are frequently used as a topping for different foods as well as in salads, sandwiches, and smoothies.

Increasing demand for locally sourced and fresh produce, and growing popularity of plant-based diets and veganism are the main drivers, but the High production cost is a restraint

Consumers are becoming increasingly passionate about preferring fresh produce that is supplied locally due to their perception of higher quality of food and health benefits. For instance, For the purpose of enhancing the appearance and nutritional content of their food, many restaurants are using microgreens. As an illustration, the restaurant chain Sweetgreen uses microgreens in their salads and bowls to provide diners an innovative and seasonal dining experience. Moreover, Urban places with limited room can cultivate microgreens, making it simple to get fresh produce from nearby farms. Because microgreens are a rich source of necessary vitamins and minerals, the trend towards plant-based diets and veganism is raising demand for fresh food, including microgreens. For instance, in order to assist local farmers in growing and supplying fresh produce, including microgreens, to its stores, Whole Foods Market has established a local producer financing programme.

However, Microgreens can be expensive to produce since they require specialised tools, premium seeds, and ideal growth conditions. Many businesses are looking into ways to lower the cost of producing microgreens, such as creating creative growing techniques that use less energy and resources. For instance, the indoor vertical farming system created by the startup AeroFarms uses 40% less fertiliser and 95% less water than conventional agricultural techniques.

Broccoli segment is expected to account for significant market share by Type segment

The global Microgreens market is mainly classified based on Type, Farming, Growth Medium, and Distribution Channel. By Type, the market is divided into arugula, broccoli, cabbage, cauliflower, peas, basil, radish, cress, and others. On the basis of Farming, the segment is classified into indoor farming, vertical farming, and commercial greenhouses. By Growth Medium, it is categorised into soil, peat moss, coconut coir, tissue paper, and others. On the basis of Distribution Channel, the market is classified into farmers market, retail stores, and others.

By type, Broccoli segment is expected to grab the first position during the forecast period. Broccoli microgreens are gaining popularity among consumers who are concerned of their health due to their many health advantages. Numerous varieties of broccoli are frequently consumed around the globe. For instance, California produces a significant amount of broccoli in the United States, accounting for 92% of the nation's total production. In 2017, there were over 26 million metric tonnes produced globally. This demonstrates that broccoli will be crucial to the expansion of the microgreen sector.

Moreover, Vitamins, minerals, and antioxidants found in broccoli microgreens have been linked to a number of health advantages, including better heart health, cancer prevention, and inflammation reduction. For instance, The American Heart Association claims that eating a diet high in vegetables, such as broccoli, may assist to lower the risk of heart disease. As per the organisation, one should have at least five servings of fruits and vegetables each day, including a variety of different kinds of vegetables. Additionally, the sour flavour of broccoli microgreens can provide an original taste to a variety of foods and salads. The demand for broccoli microgreens may rise as more people learn about their potential health advantages, which would help the worldwide microgreens market expand.

Interesting Facts of Microgreens Market:

• The retail stores category is anticipated to have the biggest market share on the distribution channel. Retail establishments, such as supermarkets, hypermarkets, and specialty shops, are practical and accessible for customers and provide a large selection of microgreens goods from various brands.
• By Farming, the indoor farming segment is expected to hold the biggest market share globally. Microgreens can be grown inside using a variety of growing techniques such hydroponics, aeroponics, and aquaponics, which require little soil and water.
• On the basis of medium growth, soil is anticipated to hold the largest share of the market. Microgreens are traditionally grown in soil because it gives the young plants the nutrition and support, they need to flourish.
• In the years to come, the Asia Pacific microgreens market is anticipated to expand significantly due to a number of factors, including increased urbanisation, rising health consciousness, and expanding consumer desire for locally grown, fresh food.

North America will account for the largest share of the Microgreens industry

North America is currently the largest market for microgreens globally, and there are several factors like availability of technology and infrastructure, supportive regulatory environment, high consumer awareness and demand for healthy food, and growing popularity of local and organic food. The North American market has a high level of consumer awareness and a demand for wholesome food, which has fuelled the market's expansion for microgreens. Customers that are concerned about their health frequently choose microgreens because of their high vitamin content and status as a superfood. According to a survey done in March 2021 by the International Food Information Council (IFIC), 85% of Americans are trying to eat healthier food.

Moreover, the agricultural infrastructure in North America is well-developed, and the availability of technology such as hydroponics, vertical farming, and greenhouse production has made it simpler to produce microgreens on a large scale. Microgreen production in North America also makes great use of hydroponic technologies. For instance, BrightFarms declared in June 2021 that it had started operating a new hydroponic greenhouse plant in North Carolina to grow a range of leafy greens, including microgreens. Advanced hydroponic technology is used at the facility to maximise plant growth and productivity, which has the capacity to produce up to 2 million pounds of produce annually.

Global Microgreens Market key Players:

Some of the major competitors in the global Microgreens market include AeroFarms LLC, Chef's Garden Inc., FarmBox Greens, Goodleaf Farms, Greenbelt Microgreens, Living Earth Farm, Madar Farms, Jiangsu Skyplant Greenhouse Technology Co. Ltd, Shanghai Dehuan Industry Co. Ltd, and Metro Microgreens.
The Microgreens industry is extremely competitive with aggressive market strategies of global and regional companies looking to strengthen market position through new product launches, collaborations, and facility expansions. The following are some recent market developments:

• In February 2021, Gotham Greens said that it had raised $87 million to increase the size of its North American indoor farming operations. Products from Gotham Greens are available in supermarkets and restaurants across the country. The company uses hydroponic technology to cultivate a range of greens, including microgreens.
• A Brooklyn, New York-based firm called Upward Farms announced in January 2021 that it had raised $15 million to develop its vertical farming operations there. A variety of greens, including microgreens, are grown by Upward Farms using vertical farming technology, and its goods are distributed in supermarkets and restaurants around the North eastern United States.
• In November 2021, Netherlands company Koppert Cress introduced the "Botanicals" range of microgreens. It is intended to enhance the flavour and texture of food. Microgreens like wasabi leaf, sea fennel and red elk are part of the new line.
• Infarm, a German indoor farming business, and Kinokuniya, a Japanese bookshop chain, announced a partnership to deploy vertical farms at their locations in August 2020. Microgreens will be one of the many crops grown in the vertical farms and sold at Kinokuniya's retail outlets.
• The US-based indoor farming business Aerofarms announced in October 2020 that it would be expanding its Abu Dhabi, United Arab Emirates, facility. Using Aerofarms' specialised vertical farming technology, the new facility will be used to cultivate a variety of crops, including microgreens.

Frequently asked questions about global Microgreens market

Q: What are the major opportunities in Microgreens industry?
Ans: The industry for microgreens has significant growth potential due to factors such as rising demand for nutritious food that is produced locally, rising acceptance of plant-based diets, rising use of sustainable agricultural methods, and expanding applications in the foodservice sector.

Q: What is major growth driving factor for Microgreens industry?
Ans: Consumer knowledge of the dietary advantages and flavours characteristics of microgreens is the main growth-promoting element for the microgreens market.

Q: Which region is expected to have the largest share of the Microgreens market?
Ans: The largest markets for microgreens at the moment are in North America and Europe, with the Asia Pacific region also likely to grow significantly over the next few years.

Q: Which medium growth segment will dominate the Microgreens market?
Ans: On the basis of medium growth, soil is anticipated to hold the largest share of the market. Microgreens are traditionally grown in soil because it gives the young plants the nutrition and support, they need to flourish.

1. Microgreens Market - Introduction

1. Market Definition

2. Research Objective and Scope of the Report

2. Microgreens Market - Research Methodology

3. Microgreens Market - Executive Summary

1. Market Snippet, By Type

2. Market Snippet, By Farming

3. Market Snippet, By Growth Medium

4. Market Snippet, By Distribution Channel

5. Market Snippet, By Region

4. Microgreens Market - Market Dynamics

1. Market Dynamics

1. Drivers

2. Restraints

2. Market Opportunities

3. Porter’s Five Analysis

4. Regulatory Analysis

5. Market Trends

6. Key Developments

5. Microgreens Market - COVID Impact Analysis

6. Microgreens Market - By Type

1. Introduction

1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

2. Market Attractiveness Index, By Type

2. Arugula

1. Introduction

2. Market Size Analysis, and Y-o-Y Growth Analysis (%)

3. Broccoli

4. Cabbage

5. Cauliflower

6. Peas

7. Basil

8. Radish

9. Cress

10. Others

7. Microgreens Market - By Farming

1. Introduction

1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Farming

2. Market Attractiveness Index, By Farming

2. Indoor Farming

1. Introduction

2. Market Size Analysis, and Y-o-Y Growth Analysis (%)

3. Vertical Farming

4. Commercial Greenhouses

8. Microgreens Market - By Growth Medium

1. Introduction

1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Growth Medium

2. Market Attractiveness Index, By Growth Medium

2. Soil

1. Introduction

2. Market Size Analysis, and Y-o-Y Growth Analysis (%)

3. Peat Moss

4. Coconut Coir

5. Tissue Paper

6. Others

9. Microgreens Market - By Distribution Channel

1. Introduction

1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

2. Market Attractiveness Index, By Distribution Channel

2. Farmers Market

1. Introduction

2. Market Size Analysis, and Y-o-Y Growth Analysis (%)

3. Retail Stores

4. Others

10. Microgreens Market - By Region

1. Introduction

1. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Region

2. Market Attractiveness Index, By Region

2. North America

1. Introduction

2. Key Region-Specific Dynamics

3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Farming

5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Growth Medium

6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

1. The U.S.

2. Canada

3. Mexico

3.  Europe

1. Introduction

2. Key Region-Specific Dynamics

3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Farming

5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Growth Medium

6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

1. Germany

2. The U.K.

3. France

4. Italy

5. Spain

6. Rest of Europe

4. South America

1. Introduction

2. Key Region-Specific Dynamics

3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Farming

5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Growth Medium

6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

1. Brazil

2. Argentina

3. Rest of South America

5. Asia-Pacific

1. Introduction

2. Key Region-Specific Dynamics

3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Farming

5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Growth Medium

6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

1. China

2. India

3. Japan

4. Australia

5. Rest of Asia-Pacific

6. The Middle East and Africa

1. Introduction

2. Key Region-Specific Dynamics

3. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Type

4. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Farming

5. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Growth Medium

6. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Distribution Channel

7. Market Size Analysis, and Y-o-Y Growth Analysis (%), By Country

11. Competitive Landscape

1. Competitive Scenario

2. Comparative Type Portfolio Analysis

3. Market Positioning/Share Analysis

4. Mergers and Acquisitions Analysis

5. SWOT Analysis

6. Company Profiles

1. AeroFarms LLC

1. Company Overview

2. Type Portfolio

3. Financials

4. Key Developments

2. Chef's Garden Inc.

3. FarmBox Greens

4. Goodleaf Farms

5. Greenbelt Microgreens

6. Living Earth Farm

7. Madar Farms

8. Jiangsu Skyplant Greenhouse Technology Co. Ltd

9. Shanghai Dehuan Industry Co. Ltd

10. Metro Microgreens

12. Appendix

1. About Us and Services

2. Related Reports

3. Contact Us

The COVID-19 epidemic has affected the global microgreens market in both positive and negative ways. During the epidemic, there was a rise in demand for fresh, wholesome vegetables, notably microgreens, as people became more health-conscious. This caused the demand for microgreens to soar in several nations around the world. Moreover, the Pandemic drove the transition of microgreens sales to online platforms. To reach customers who were staying home and avoiding in-person shopping, a lot of growers and wholesalers started selling their products online.

However, the pandemic caused problems in the world's food supply chain, which had an impact on how microgreens were produced and distributed. For instance, it was challenging to import the seeds and other supplies required for the creation of microgreens due to lockdowns and travel restrictions. Production was further slowed down by labour shortages and social distance limitations, which were problems for many farms and growers. Also, the pandemic's effect on the market for microgreens was experienced most strongly in the restaurants and foodservice businesses that shut down. The closing of restaurants decreased demand for and sales of microgreens because many microgreens manufacturers depend on these channels to market their goods.